Pokemon Go looks set to get a massive boost as the game prepares to launch in one of the last remaining major markets.
Already having seen the launch of Gen 3 updates, a whole new market looks set to open up to the game very soon.
It has now been announced that the popular AR title will be launching in China, although no release date has been confirmed.
John Hanke, the CEO of developer Niantic, revealed the news during an interview with the Financial Times.
“We absolutely intend to bring our existing games into China,” Hanke revealed.
“Beyond that, there are opportunities to build games in China, both for China and for the world.”
Niantic will be working with NetEase to launch Pokemon Go in the region, with the Chinese games company having already worked with other big company, such as Activision Blizzard, to launch titles like World of Warcraft and Overwatch in China.
No further information has been provided on how Pokemon Go in China could function differently to the existing version.
Cold water was initially poured over the idea of Pokemon Go launching in China, due to China’s Audio-Video and Digital Publishing Association dubbing Pokemon Go a “threat to geographical information security and the threat to transport and the personal safety of consumers.”
But however the game does eventually launch, it will only help to boost its strength in both numbers of players, and concurrent audience.
Pokemon Go trainers have had a bumper few weeks, with new Gen 3 pocket monsters added to the hit smartphone game and the Christmas event kicking off once again.
The Pokemon Go Christmas event 2017 saw the return of the festive Pikachu, complete with its cute Santa hat, as well as extra bonuses.
Special boxes have also been available from the in-game store since December 21 2017.
These boxes included special items such as Super Incubators, Lure Modules, Premium Raid Passes and the all-new Star Pieces.
But now the festive fun is set to end, with the Pokemon Go Christmas event 2017 finishing this week.
The seasonal event will finish in the iOS and Android smartphone game on January 4 2018, but no end time has been given yet.
So, if you’re still looking to catch that festive Pikachu – you better head out into the wild and break out your Poke Balls as you don’t have much longer left.
The San Francisco-based developer is also working on a Harry Potter AR game, entitled Harry Potter: Wizards Unite, which is set for a release this year.